Subjetividad, lógica de consumo y narrativa de si en adolescentes

Abstract

perspective and its goal is to investigate how adolescents organize their self reports and construct their relationships using consumer logic which happen during the process of making it a subjective act. It is a qualitative study which used six eleventh grade students as subjects. We used discourse analysis to analyze the interviews. The narratives were configured as: 1) “entry into the real world” (options, stability and work); 2) identification with mediatic characters and references to their daily lifestyles, interwoven with forms idealized by the participants; 3) vision of consumption (meaning, purpose and modulating factor). In the study, consumption is introduced as a key social marker and as an enabler of existential possibilities, providing meaning to their current actions and future plans. Consumption was regarded by participants as promoting inclusion and having compulsion features. Otherness was portrayed as a means to modulate and provide assistance in consumption practice processes.