The Psychology of technology in the age of Artificial Intelligence
DOI:
https://doi.org/10.5027/psicoperspectivas-Vol24-Issue2-fulltext-3452Keywords:
AI, APA, Artificial Intelligence, Psychology, TechnologyAbstract
The advance of Artificial Intelligence (AI) in our societies seems resounding and unstoppable. In this context, Humanities and Social Sciences must question the theoretical and methodological foundations of their own disciplines. In Psychology, the American Psychological Association (APA) has developed a series of initiatives from which have emerged the Psychology of Technology. In this paper, we explore how the APA understands and promotes a specific way of conceptualizing the relationships established between psychology and technology, applying thematic content analysis to 36 public domain documents generated by the APA. The main results are: it is asserted that the co-evolutionary intertwining of the psyche and technologies is mainly contemporary, without considering the historical conditions of its emergence; the psyche is conceptualized from a neuroscientific and cognitive-behavioral approach; and, in line with the above, it is argued that the royal road to methodological access to this new field of study is provided by a quantitative assembly of Big Data and Artificial Intelligence that produces a naturalization of digital data.
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